Instagram has started testing a new format that lets some creators post videos up to 90 minutes long, with short previews shown in the feed. For Native entrepreneurs, that could mean room to tell the full story: a craft demo, a farm-to-table recipe, or an elder talking about how your product is made. You do not need to jump in yet, but start saving longer footage now so you are ready when it opens to everyone.

Based on: Meta is testing Instagram “Features” long-form video with select U.S. creators (reported Oct. 26, 2026). Source: TipRanks