Instagram is testing videos up to 90 minutes with a small group of U.S. creators, but it has not yet set up standard ad revenue sharing or said when everyone gets access. For a small Native business, the smart move is to treat long video as a way to build trust and sales, not a paycheck. Try a few longer behind-the-scenes videos on your page and see what your customers watch.
Based on: Instagram begins testing “Features” long-form video (Oct. 26, 2026). Source: TipRanks
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“We are not here to like tribal members, we are here to help them.”
~ William McCullough
A digital magazine for tribal member entrepreneurs and small business owners.
Potawatomi Life, LLC is an independent business. It is not affiliated with, endorsed by, or speaking for the Hannahville Indian Community or its tribal government.
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