Health Campaign – IHS


Indian Health Service – Diabetes program

The ethical considerations related to constructing a health campaign message relate to both profit-making corporations, who sell pharmaceuticals to the public for profit, and public service announcements that promote prosocial messages often sponsored by US Government agencies. We will consider video content from the Indian Health Service website. This video provides an in-depth discussion about the federal program and one of the health campaigns featured on the Chickasaw Indian Reservation service.

Elements in the video can be assembled into a more meaningful context if the health belief model, which argues that people base their reactions to a message on certain conditions (Wahl 2018,p 236). Diabetes can be one of those chronic illnesses that can be prevented and reduced significantly. This video is very persuading and presents facts and evidence with impressive statistics as a result of the special diabetes program. This leads to major credibility to the program’s effectiveness.

The video is highly ethical and approaches the subject with deep cultural awareness of how long diabetes has been a problem among Indian People in the US. The video demonstrates the details of the program operations and how they are effective in making healthy food choices and health care. The video gives plenty of insight where the federal funds are used to address diabetes care for Indian People in the US.

For more information please view this clip,


Morris, S. T. (2018). Persuasion in Your LIfe. New York: Routledge. Retrieved April 4, 2019



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