Monthly Archives: March 2019

Don’t Be Unique, Be Better

Advertisements Don’t Be Unique, Be Better The title encapsulates the article well as we compare this article with the VRIO framework suggested for use to evaluate resources in business strategy. The authors of the article note that while many corporations and businesses strive for uniqueness, many forget to improve existing products and services to maintain a competitive advantage. “Customers rarely

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Media Convergence and Persuasion

Advertisements Case Analysis.  Media Convergence: Standing Rock Sioux and the Dakota Access Pipeline   SECTION 1: INTRODUCTION AND OVERVIEW OF EXAMPLE OF PERSUASION During 2016, I began watching some scenes of the “Standing Rock Sioux” activism being reported on Facebook and YouTube. This media convergence allowed many people to meet for the first time but also produced a wave of

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